The Daily Courier
1958 Commerce Center Circle
Prescott, Arizona 86301
(928) 445-3333
A Prescott Newspapers, Inc. publication.
Prescott Newspapers, Inc. publishes The Daily Courier, as well as The Prescott Valley Tribune, The Chino Valley Review, The Big Bug News and Community Directory phone books.
Related Online Content
About The Daily Courier
The Daily Courier is the only daily newspaper serving Yavapai County, and is by far the best-read newspaper in the county. Since 1882, The Daily Courier has been a vital part of this growing quad-city community. Not all of the news is good news, and readers don't always agree with the opinions expressed, but year after year The Daily Courier's regular subscribers renew, or they invest 75 cents at the newsstand (Monday through Saturday) or $1.50 on Sundays, to read The Daily Courier every day.
The Daily Courier is the only daily paid subscriber newspaper in the county reaching 18,506 subscribers or single-copy buyers during the week and 21,100 subscribers or single-copy buyers on Sundays. At 2.3 readers per copy, that gives The Daily Courier a total daily readership of more than 42,500 people during the week, and 48,500 on Sundays!
The Daily Courier's Pulse Research survey indicates that 88.1% of newspaper readers prefer The Daily Courier; 87 percent use the Courier when they are seeking merchandise and services; and 68 percent choose the Courier when placing a classified ad. Our readers peruse the display advertisements at least occasionally more than 87 percent of the time, and they read the inserts at least occasionally 81.5 percent of the time. Our readers' average household income is $57,594 and that is greater than the market average by nearly $5,000.
The Daily Courier readers' daily investment is a clear signal that these pages are being read!
Key Personnel
Operations
Kelly Soldwedel |
Editorial
Tim Wiederaenders |
Karen Despain |
Mark Duncan |
Editorial
Les Stukenberg |
Steve Stockmar |
Community Directory
Tim Elfstrom |
Advertising/Sales
Babette Cubitt |
Finance
Jessica Walther |
Circulation
Sean Dewitt |
Doug McAvoy |
Human Resources
Linda Miller |
Graphics
Jim Haubrick |
Production
Brett Soldwedel |
Gary Brinkman |
Armando Rodarte |
|
Dru Stewart |
Targeting Your Market
The Daily Courier staff consistently provides excellent service to their customers/readers. Not only is the daily publication given quality attention, The Daily Courier provides timely special magazines and sections aimed toward specific topics that focus readers on the community, businesses and seasonal events to bring effective, long-lasting information to consumers.
Examples in a typical year include Business Profiles, Home Improvement, Tourist Treasures, Prescott Frontier Days and Holiday Gift Guide. This is only a partial list. Contact our Advertising Department at (928) 445-3333 for a more extensive list of special sections and publications.
Reader Purchasing Power
Advertising in The Daily Courier has become a key ingredient in the marketing plans of this area's most successful businesses. Advertisers know they are reaching an audience of more than 42,500 during the week and 48,500 on Sundays for products to buy locally.
The Pulse Research shows that residents plan to spend more than $36.6 million on new car purchases in the next year!! The research shows other exciting percentages: 14 percent of our readers plan to spend for home repairs in the next 12 months, and 10 percent plan to remodel their home within the next year. Here is more: 46 percent of our readers own a computer, 12 percent plan to buy a computer and 18 percent report that they use the worldwide web.
Reader research reveals the following spending plans: $83 a week on groceries; $72 a month on eating out, and $11 a month on video rentals. Annual spending plans include: $338 on auto repairs, $222 on men's clothing and $338 on woman's clothing, $784 on medical services and $642 on home furnishings. And our readers indicate that they plan to spend $1,798 a year on vacations.
The research showed that our readers/consumers are looking for competitive prices on everyday needs like clothing, home supplies and groceries. The numbers show that our readers spend 77 percent of their purchasing dollars in this area. To reach the greatest share of that significant market, The Daily Courier, The Smart Shopper, The Prescott Valley Tribune and The Chino Valley Review must be your preferred medium!!
Other Valued Publications and Information
Our online Real Estate product HomeSearchPrescott.com Website is an excellent advertising resource that is maintained by Prescott Newspapers, Inc. It is a website tailored to match real estate buyers with sellers. It's a valuable tool for developers, Realtors, potential buyers and other related businesses: Mortgage, Insurance, Escrow, Moving Companies, Hotels, etc.
Advertising rates for HomeSearchPrescott.com are reasonable and flexible, including setup of featured buyers, sellers, photos of featured homes and personnel. The perks of our website include distribution to all local area real estate agencies, as well as other key locations around the country. HomeSearchPrescott.com is available for use 24 hours a day - it is a hot prospect to aid interested parties in moving to this area.
> CLICK HERE to contact HomeSearchPrescott.com.
Want to reach everyone in the quad-city area? Try The Smart Shopper, which is inserted into The Daily Courier on Tuesdays and is mailed to all Courier non-subscribers on Wednesdays.
Contact Circulation
> Click here to contact our circulation department.
Contact Advertising
Call (928) 445-3333 for display advertising.
> CLICK HERE to E-mail our display advertising sales representative.
> CLICK HERE to E-mail our classified advertising department.
Subscription Information
> CLICK HERE for the Daily Courier's subscriber services page.
To subscribe to The Daily Courier by mail, send a check or money order to:
The Daily Courier
1958 Commerce Center Circle
Prescott, Arizona 86301
To subscribe to The Daily Courier by telephone, please call (928) 445-3333.
Current Local News
The Daily Courier RSS Feeds: Latest News
http://dcourier.com
Neighborhoods in the path of the fire mostly empty
-The neighborhoods in the crosshairs of the Doce fire were deserted Wednesday, as almost all of the residents evacuated Tuesday night when the fire was approaching.
Evacuees continue to report in at Red Cross relief shelter
-PRESCOTT - Even though evacuation was not yet mandatory in Glenda Collings' Blackjack Ridge neighborhood, she was no longer comfortable staying there by mid-day today.
Prescott Valley police officers disciplined for dismissing photo-enforcement violations
-Two men take pay cuts and are put on probation.
